Quietly Logical

The real reason behind everyday things.

Watch on YouTube

A shelf of everyday things lit by small lamps: a £9.99 price tag, a coffee cup, a receipt, a wooden shelf, a traffic light and a phone.

Why do prices end in 99? Why do you love the wobbly shelf you built yourself? Every week, one short animated story explains the hidden logic of something you do, buy or see every day, with the sources on screen.